Offering around 1,500 products, including stationery for students
KOKUYO Co., Ltd. (Headquarters: Osaka / President: Hidekuni Kuroda) announces that its Malaysian subsidiary KOKUYO International (MALAYSIA) Sdn. Bhd. will open Southeast Asia's first "Campus STYLE the Starling" directly managed store for KOKUYO stationery on Saturday May 25, 2024. The store will be located in "the Starling" shopping mall in Petaling Jaya, a suburb of Kuala Lumpur, Malaysia.
As the value-added stationery market expands due to the growing enthusiasm of students for studying as well as heightening needs for self-expression via social media, KOKUYO's stationery business aims to capture the market by enhancing our points of contact with customers and expand our business domains not only in Japan but also globally.
In 1997, we established a local subsidiary in Malaysia, and have been engaged in stationary sales while mainly focusing on developing our office space proposal business. In 2022, we received positive feedback to a survey we held in response to recent economy growth and the growing enthusiasm of students for studying, and in 2023, we held a POP UP SHOP at "the Starling" and "1 Utama Shopping Centre". These shops served a total of over 2,000 customers, ranging from students to working adults.
The first directly managed store in Southeast Asia will be opened in "the Starling", located in Petaling Jaya, a city adjacent to the Malaysian capital city of Kuala Lumpur. Petaling Jaya is an area where modern office buildings and high-rise apartments co-exist with traditional restaurants and stores, bustling with office workers during the week as well as families and couples living nearby on evenings and weekends.
"Campus STYLE the Startling Store" will feature approximately 1,500 products, including the "Noritake" series, which is popular in China, and the "a little special" series.
1. Overview of "Campus STYLE the Starling Store"
Opening date: May 25, 2024
Location: the Starling / Level G / 6, Jalan SS 21/37, Damansara Utama, 47400 Petaling Jaya, Selangor
Sales area: Approx. 80 m2
Opening hours: 10a.m.‒10p.m. (same as the Starling's business hours)
Holidays: None (same as the Starling)
Official Instagram: https://www.instagram.com/kokuyo_stationery_my/
2. Examples of products
(1) "Noritake" series
The Noritake series is a collaboration with Noritake, a famous illustrator. The series, which was in high demand amongst students at the POP UP SHOP last year, is now making a return to Malaysia.
(2) "a little special" series
This is an original stationery series for China, and it is popular for its natural taste and timeless design.
[Reference 1] First Campus STYLE directly managed store
The store opened in Shanghai, China in July 2022, and always carries approximately 2,000 KOKUYO products.
It is located in a large shopping mall where young people gather and is popular primarily among students and women in their 20s and 30s.
Store name: Campus STYLE Metro City Store
Location:
B1-30（B） 1111 Zhaojiabang Road, Xuhui District, Shanghai, China
Sales area: 105 m2
Opening hours: 10a.m.‒10p.m.
Holidays: None (open year-round)
[Reference 2] KOKUYO International (MALAYSIA) Sdn. Bhd.
Company name: KOKUYO International (MALAYSIA) Sdn. Bhd.
Representative: Katsuyuki Konishi
Location: E-31-08, Menara Suezcap 2, KL Gateway,
No. 2, Jalan Kerinchi, Gerbang Kerinchi Lestari 59200 Kuala Lumpur, Malaysia
Established: June 1, 1999
Capital: MYR 2,495,000
Employees: 30 (as of February 2024)
URL: https://kokuyo-furniture.com.my/
Business: Manufacture, purchase and sale of office furniture and stationery. Office space design and consultation. Handling of office interiors, equipment, and furniture for new, relocated, and renovated offices.
*The information in this release is current as of the date of the announcement. Please note that it is subject to change without prior notice.