Offering all products handled in China, including stationery for students
KOKUYO Co., Ltd. (Headquarters: Osaka / President: Hidekuni Kuroda) announces that its Chinese subsidiary KOKUYO Commerce (Shanghai) Co., Ltd. ("KOKUYO Commerce") will open its second "Campus STYLE" directly managed store for KOKUYO stationery in "Hall of the Sun" shopping center in Shanghai on Friday April 26, 2024.
As the value-added stationery market expands due to heightening needs for self-expression via social media, KOKUYO's stationery business aims to capture the market by enhancing our points of contact with customers and expand our business domains not only in Japan but also globally. Japanese stationery is gaining popularity in the Chinese stationery market, especially among students, thanks to its design and exceptional functionality.
In 2005, we established a Chinese subsidiary to develop stationery products especially for students. In July 2022, we opened the Campus STYLE Metro City Store, our first directly managed store, in Shanghai, which has served a total of approximately 200,000 customers to date. In addition, we have been holding the stationery event KOKUYO HAKU SHANGHAI since 2018. A total of 9,200 customers came to the event last year, and the atmosphere was so great that some products sold out within the first five minutes.
The Campus STYLE Hall of the Sun Store will open at a mall facility in a bedroom community located five kilometers northeast of the Shanghai city center. In addition to products originally developed in China for students, the store will sell all of the approximately 2,000 products that KOKUYO Commerce handles in China, including KOKUYO products sold in Japan and other brands that KOKUYO Commerce handles for the Chinese market.
1.Overview of "Campus STYLE Hall of the Sun Store"
Opening date： April 26, 2024
Location： LG‐8(Sun Palace), 181 Ruihong Road, Hongkou District,Shanghai, China
Sales area： 91 m2
Opening hours： 10a.m.‒10p.m.
Holidays: None (open year-round)
Official account: https://www.xiaohongshu.com/user/profile/63201505000000002303e3c7
2. Example of products
"Campus Chinese Zodiac (Year of the Dragon)" series
This Campus series is an original stationery series for China. It features a Chinese zodiac motif and has been well received every year. The lineup includes an unlined notebook, a gel ink ballpoint pen, and correction tape with a dragon motif.
[Reference 1] First Campus STYLE directly managed store
The store opened in Shanghai, China in July 2022, and always carries approximately 2,000 KOKUYO products.
It is located in a large shopping mall where young people gather and is popular primarily among students and women in their 20s and 30s.
Store name: Campus STYLE Metro City Store
Location:
B1-30（B） 1111 Zhaojiabang Road, Xuhui District, Shanghai, China
Sales area: 105 m2
Opening hours: 10a.m.‒10p.m.
Holidays: None (open year-round)
[Reference 2] KOKUYO Commerce (Shanghai) Co., Ltd.
Company name: KOKUYO Commerce (Shanghai) Co., Ltd.
Representative: Hiroyuki Katagiri
Location: Room203 2F Tower B, SIM Technology Building, Lane 633, JinZhong Road, Changning District, Shanghai
Established: March 28, 2005
Capital: USD 93.5 million
Number of employees: 428 (as of December 2023)
URL: https://www.kokuyo.cn/st/
Business: Manufacture and sale of paper products and stationery, mail order sales of office supplies, etc.
*The information in this release is current as of the date of the announcement. Please note that it is subject to change without prior notice.